CLARA

FERNANDEZ

Creative Designer | Visual Storyteller | Strategic Thinker

Third-Year Creative Advertising Student
School of Media Arts & Design, James Madison University

Clara Fernandez- A woman with blonde hair tied back, wearing gold earrings and a black turtleneck sweater, smiling at the camera.
  • Map of the Siege of Yorktown, showing troop movements of American, French, and British forces, with naval ships in York River and key locations labeled.

    Graphic Design Intern

    May 2025 - August 2025

    See how history and design came together during my Jamestown-Yorktown Foundation internship.

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  • Interior store display with dark wooden cabinets filled with food products, two wine bottles, a framed picture, and a wooden box on top. Behind them is a yellow wall with a map of Spain and some packages on top. Two large barrels are in front of the cabinets, holding brochures and books. The floor has a decorative rug.

    Marketing Data Analyst Intern

    May 2025- August 2025

    Discover how I blended analytics and culture as a Marketing Data Analyst for La Tienda.

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PROJECTS

  • Single Page of creative brief for Shenandoah Bicycle Company

    CREATIVE BRIEF

    VIEW
  • View of London skyline at dusk with silhouettes of Big Ben, Palace of Westminster, and a bridge with two red double-decker buses, street lamps illuminated, promotional webpage overlay with text and button.

    WEB DESIGN

    VIEW
  • A screenshot of a print advertisement made for Blue Bottle Coffee

    PRINT ADVERTISEMENT

    VIEW
  • A detailed infographic titled "Embarking on ECO" outlining a site map and navigation rationale for an eco-friendly app for JMU students. It includes sections like final site map, navigation principles, and original wireframes, with green color themes and text explanations.

    UX/UI DESIGN

    VIEW

Relevant Courses

  • Screenshot of homepage of RCM Studio Creative Agency Webpage

    Copyrighting in Advertising

    SMAD 252 | Spring 2026

    Explore the principles of advertising copywriting through RCM Studio, a multi-brand portfolio of campaigns from commercials, slogans, and print ads, to brochures and radio jingles.

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  • Screenshot of homepage of Ads to Ashes blog

    Introduction to Advertising and New Media

    SMAD 242 | Fall 2025

    Explored the fundamentals of advertising in today’s media landscape through a semester-long research blog examining the history and evolution of cigarette advertisements and their impact on messaging, design, and public perception.

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